Dive Creatives Work

The Well Dressed Equestrian is a standout in the world of Equines and Equestrians.  As a relatively new company the project initiative was to create an entirely new brand from the ground up that immediately stood out in the current world of Equestrian lifestyle and goods.  To be taken seriously the overall aesthetic needed to communicate that TWDE could be trusted and that they bring a certain level of expertise that no other company can.  TWDE had many user interface requirements that all culminated in a desire to have a user friendly, intuitive layout that encouraged browsing and didn’t get in the way of the user.

We began by analyzing the competition and focusing in on the weak points of the highest ranking websites.   We built on the Magento Ecommerce platform and set forth a plan to customize their software to the specific needs of TWDE.  In the end TWDE’s web presence is flourishing and is second to none in its category.